Biomimicmarketing

Van Mensvoort
June 15th 2006

Alligator lopper

The sciences of biomimicry studies nature's models and then imitates or takes inspiration from these designs to solve human problems: Culture imitates nature. The Black&Decker Alligator lopper (video) is a new chainsaw inspired by an alligator. But I am unsure if this gardening tool is actually inspired by a the alligator we know from old nature. I believe it is more of a marketing thing to call your chainsaw 'Alligator'. Hence a new tag: Biomimicmarketing.

Share your thoughts and join the technology debate!

6 comments

nextnature
Posted 23/05/2006 – 18:12

You are right rolf.. if there is no mimmicry it can not be biomimicmarketing.

Rolf
Posted 23/05/2006 – 12:44

i think it's only biomimicmarketing if it actually is taking a feeling of nature and putting it on the product... With an Apple or Bugaboo that's kind of questionable.

nextnature
Posted 23/05/2006 – 02:36

jaguar sports car,
bugaboo frog.

load more

What is your view on the coronavirus?


Koert van Mensvoort: The virus makes us aware of other lifeforms with other perspectives, desires and needs. It also teaches us that we are one humanity. These viral invaders don’t discriminate on the basis of nationality, race, income, social status, political or sexual preference. We are together and must work together to overcome. Stay safe.

Comment
Already a member? Login.