Evolving Logo

Van Mensvoort
December 10th 2006

evolving logo

Generative graphics and organic information design are making their way into the world of the applied arts. For the Max Planck Institute of Molecular Cell Biology and Genetics, Michael Schmitz created software that creates an evolving logo, by following rules of cellular automata. Different logos are being "bred" and then picked by fitness in relation to the parameters or voted for by the employees. The parameters are coupled to certain factors: number of employees = density, funding = speed, number of publications = activity. Every time the logo is displayed on a website as an animated icon or printed out on a letter, it reflects the current state of the lab as a living organism.

via: we make money not art.

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Should men be able to give birth to children?


Koert van Mensvoort: Is the artificial womb frankenstein-like symbol of (male) engineers trying to steal the magical womb from women? Or… is it a feminist project and needed to reach through equality between the sexes? I personally lean towards the latter. To me it feels like progress if a girl can tell a guy to carry the womb for a change.

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