Innovation inspired by Old Nature

Van Mensvoort
April 18th 2007

biomimicry Janine Benyus

Janine Benyus talks about biomimcry at TED (video). Of course, we “like” her book and appreciate the concept of biomimcry (from bios, meaning life, and mimesis, meaning to imitate) a lot. Still somewhere, I am always a bit reluctant about this philosophy of design-inspired-by-old-nature. Janine's jacket sort of sums it up: their view on the nature/culture relation tends to be rather naive.

What's great about biomimcry is that it isn't faking the superficial appearance of old nature (like plastic flower wallpapers), but aims to mimic old nature in its pragmatic functioning. Taking old nature as a mentor is a more modest and sympathetic attitude than the usual modernistic 'man has to control nature' perspective from the previous century. I would be interesting to hear Janine talk on how she thinks the categories of nature an culture would shift once the whole world has read her book.

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1 comment

Arman
Posted 28/06/2011 – 23:34

Awesomee!! that's my teacher!!

What is your view on the coronavirus?


Siri Beerends: I really embrace the idea that viruses can teach us a lesson in modesty. It is necessary that our position as the dominant species on the planet is being challenged. I also agree that it is a mistake to think that we are becoming Gods. But unfortunately, this is actually what is happening now. Corona doesn’t teach us to be modest, it teaches us how we can -as quickly as possible- go back to business as usual: saving our capitalistic economy.

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