Corporate Logo Landscape

Van Mensvoort
October 7th 2007


For centuries artists painted trees and clouds because that is what they saw around them, nowadays they remix brands and logo's because that is what surrounds them. A city child washes her hair with pine-scented shampoo. Walking in the forest with her father one day, she says, "Daddy, the woods smell of shampoo." Surely, young children nowadays perform better at discriminating corporate logo's than at tree- or bird species.

'Landscape' is a painting by Helmut Smits, 180x132 cm, wood, canvas, acryl, 2005. Unmistakably(?) a quick and dirty ripoff of the nextnature corporate jungle background pattern by Karl Grandin. Nonetheless, peculiar image of the week.

See also: Animal Sweater, Branded Butterfly Wings, Artvertising, Corporate Slogan Poem.

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Should men be able to give birth to children?

Koert van Mensvoort: Is the artificial womb frankenstein-like symbol of (male) engineers trying to steal the magical womb from women? Or… is it a feminist project and needed to reach through equality between the sexes? I personally lean towards the latter. To me it feels like progress if a girl can tell a guy to carry the womb for a change.

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