Corporate Logo Landscape

Van Mensvoort
October 7th 2007


For centuries artists painted trees and clouds because that is what they saw around them, nowadays they remix brands and logo's because that is what surrounds them. A city child washes her hair with pine-scented shampoo. Walking in the forest with her father one day, she says, "Daddy, the woods smell of shampoo." Surely, young children nowadays perform better at discriminating corporate logo's than at tree- or bird species.

'Landscape' is a painting by Helmut Smits, 180x132 cm, wood, canvas, acryl, 2005. Unmistakably(?) a quick and dirty ripoff of the nextnature corporate jungle background pattern by Karl Grandin. Nonetheless, peculiar image of the week.

See also: Animal Sweater, Branded Butterfly Wings, Artvertising, Corporate Slogan Poem.

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What is your view on the coronavirus?

Siri Beerends: I really embrace the idea that viruses can teach us a lesson in modesty. It is necessary that our position as the dominant species on the planet is being challenged. I also agree that it is a mistake to think that we are becoming Gods. But unfortunately, this is actually what is happening now. Corona doesn’t teach us to be modest, it teaches us how we can -as quickly as possible- go back to business as usual: saving our capitalistic economy.

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