Corporate Logo Landscape

Van Mensvoort
October 7th 2007


For centuries artists painted trees and clouds because that is what they saw around them, nowadays they remix brands and logo's because that is what surrounds them. A city child washes her hair with pine-scented shampoo. Walking in the forest with her father one day, she says, "Daddy, the woods smell of shampoo." Surely, young children nowadays perform better at discriminating corporate logo's than at tree- or bird species.

'Landscape' is a painting by Helmut Smits, 180x132 cm, wood, canvas, acryl, 2005. Unmistakably(?) a quick and dirty ripoff of the nextnature corporate jungle background pattern by Karl Grandin. Nonetheless, peculiar image of the week.

See also: Animal Sweater, Branded Butterfly Wings, Artvertising, Corporate Slogan Poem.

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Koert van Mensvoort: The virus makes us aware of other lifeforms with other perspectives, desires and needs. It also teaches us that we are one humanity. These viral invaders don’t discriminate on the basis of nationality, race, income, social status, political or sexual preference. We are together and must work together to overcome. Stay safe.

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