Now there is an interesting biomimicmarketing technique we had not seen before. For their new marketing campaign internet security company Messagelabs worked with digital artist Alex Dragulescu to graphically show what cyber threats actually look like. The images are generated from the actual code from each of the threats.
Malwarez is a series of visualization of worms, viruses, trojans and spyware code. For each piece of disassembled code, API calls, memory addresses and subroutines are tracked and analyzed. Their frequency, density and grouping are mapped to the inputs of an algorithm that grows a virtual 3D entity. Therefore the patterns and rhythms found in the data drive the configuration of the artificial organism.