Image Consumption Continues…

Arnoud van den Heuvel
March 27th 2008

"Do you know what it really reminds me of? ... Tasty Wheat. Did you ever eat Tasty Wheat?" – from The Matrix. This is a project by, in which 100 products were examined.

"All products were purchased, the packaging photographed and the contents prepared and photographed too. All products were then eaten up.”

And also: “The purpose of the project is not to discredit any brands or products but to critically compare the packaging advertising with the inside contents."

Translation by Via Trendbeheer

Share your thoughts and join the technology debate!public: 1

1 comment

Urban Aesthete
Posted 27/03/2008 – 17:44
That is such a sad twinkie.

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