Image Consumption Continues…

Arnoud van den Heuvel
March 27th 2008

"Do you know what it really reminds me of? ... Tasty Wheat. Did you ever eat Tasty Wheat?" – from The Matrix. This is a project by, in which 100 products were examined.

"All products were purchased, the packaging photographed and the contents prepared and photographed too. All products were then eaten up.”

And also: “The purpose of the project is not to discredit any brands or products but to critically compare the packaging advertising with the inside contents."

Translation by Via Trendbeheer

Share your thoughts and join the technology debate!public: 1

1 comment

Urban Aesthete
Posted 27/03/2008 – 17:44
That is such a sad twinkie.

What is your view on the coronavirus?

Siri Beerends: I really embrace the idea that viruses can teach us a lesson in modesty. It is necessary that our position as the dominant species on the planet is being challenged. I also agree that it is a mistake to think that we are becoming Gods. But unfortunately, this is actually what is happening now. Corona doesn’t teach us to be modest, it teaches us how we can -as quickly as possible- go back to business as usual: saving our capitalistic economy.

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