Brandscape: Welcome Home

Arnoud van den Heuvel
May 23rd 2008

unox, welcome home

Wednesday May 21st the boeing I was in, flew over some crop–fields near Schiphol (Amsterdam airport) where I took this picture. It reads: "Welcome home!". Unox is a famous Dutch 'family' brand by Unilever, known for its typically Dutch kale and sausage meals. It occurred to me that this was not the first contact with my homeland I had hoped for... nor do I think this sign is welcoming Dutch travelers. Let me translate: "You consumer! Next fall, when our factories have processed it, we serve you nicely kerosine–flavored beans and cabbage. We produce / you buy and that is how we shape the world.
Or is it me and could this landscape alteration be seen as merely 'funny'?

Related: Crop Circles, Greenvertising.

Share your thoughts and join the technology debate!public: 1

1 comment

=A=
Posted 26/05/2008 – 14:48

I have found a http://www.haarlemsdagblad.nl/nieuws/regionaal/haarlemmermeer/article3489202.ece/Welkom_thuis_bij_de_boer on this 'welkom home!' sign and I think it is interesting to add that this summer corn sign was created in January by use of a precision sowing-machine, computer and satellite navigation. In 2006 this farmer (Jan Ham, living in Nieuw-Vennep) started printing these sky-ads for a famous Dutch potato brand 'Aviko' and in 2007 for 'NH-hotels'. The question how much such a sky-ad will cost, is answered diplomatically: 'The unsowed parts of land are well compensated'.
<img src="https://nextnature.net/research/wp-content/uploads/2008/05/zaaimachine.jpg" width="530" height="398" alt="sowing machine"/>

What is your view on the coronavirus?


Koert van Mensvoort: The virus makes us aware of other lifeforms with other perspectives, desires and needs. It also teaches us that we are one humanity. These viral invaders don’t discriminate on the basis of nationality, race, income, social status, political or sexual preference. We are together and must work together to overcome. Stay safe.

Comment
Already a member? Login.