Soft Drinks for Suckers

Arnoud van den Heuvel
July 30th 2008

tru blood

Tru Blood is a synthetic nutrient for vampires that completely eliminates the need to seek sustenance from any living creature. Packaged as a consumer good at your local supermarket, Tru Blood is as safe and plentiful as fruit juice.

The above product advertisements are actually part of a clever marketing scheme for a new series on vampire integration coming to HBO (based off of novels by Charlaine Harris). The "Yokonomo Bottling Company" – alleged Japanese producer of this beverage – does not exist.

Too bad, because I know one industry that could take the benefit of such a product. In laboratories around the globe in vitro meat is subject for experiments. So far engineered tissue is not ready for consumption. Muscle meat is what carnivores want and to grow muscles, cells need to be stretched... perhaps with some fresh synthetic blood running through?!

Related: Vin Memoriam | Tissue Engineered Meat of Tomorrow (for more FAQs on vampires rights)

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Should men be able to give birth to children?

Lisa Mandemaker: Using an artificial womb could lead to more equality between sexes, but also between different family layouts. If men would be able to give birth to children, it would maybe be easier for male same-sex couples to have a child together.

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