Crash–Test Pizzas?

Arnoud van den Heuvel
August 6th 2008

ugly pizza 01

Schwan Consumer Brands, a leading frozen pizzas brand, has launched a challenging brand: UGLY. The design embraces the rising trend for natural, honest food and the notion that genuinely good food is all about taste and quality, not just about image consumption.

Note that it looks like the ingredients just dropped ten stories, while the art directors must have spent hours creating that "honest" feel.

ugly pizza too

(by Vibrandt)

Via TheDieline.com | Related:  Fake For Real: Image Consumption | Food for Thought

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1 comment

Bridget Short
Posted 27/02/2009 – 17:06

My local store is unable to order more ugly pizzas. I have tried all my other stores without success. They are a huge hit in our family and we find them utterly devine. Please please can you tell me where I can buy more ugly pizzas as our family are tottaly hooked on them.
Many Thanks Bridget Short

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