High Performance Hip

Arnoud van den Heuvel
September 4th 2008

hip knee

A commercial by an orthopaedic reconstruction company introducing the next generation of joint replacements: "Highly advanced hips and knees. Engineered to meet the needs of your high performance life. Each made to endure, like the adventurous spirit of our generation".

This commercial gives me the feeling I have missed an upgrade or something. 🙁

Related: Bionic woman |

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Siri Beerends: I really embrace the idea that viruses can teach us a lesson in modesty. It is necessary that our position as the dominant species on the planet is being challenged. I also agree that it is a mistake to think that we are becoming Gods. But unfortunately, this is actually what is happening now. Corona doesn’t teach us to be modest, it teaches us how we can -as quickly as possible- go back to business as usual: saving our capitalistic economy.

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