Napkin Sketch – On the impact of Design

Van Mensvoort
November 10th 2008

design_nature_culture_business.jpg

Created by Bruce Mau, who is not so much interested in the world of design, as in the design of the world.

See also Napkin Sketch – Nature changes along with us.

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Hendrik-Jan Grievink
Posted 14/11/2008 – 15:10

Design must be understood as a cultural force. But in next nature, we must understand it as a natural phenomena.

Koert van Mensvoort
Posted 12/11/2008 – 15:28

I agree with urbanaesthete that it is a word game, however this napkin sketch could also explain for some misunderstandings within the design community.. The left part presents 'design' merely as a servant of industry (lets face it: this is what a lot of designers are making there living with), whereas the right part depicts design in a much broader sense (more as a cultural force).
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At the rare moments that I am attending 'design weeks' or 'design awards', I always feel a strong tension between the two interpretations. The napkin sketch helps me understand the schizophrenia within the field.
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Oh and in case you were wondering: yes I do feel much more comfortable on the right part of the napkin sketch.

urbanaesthete
Posted 10/11/2008 – 21:53

This feels like a play on words. Design as part of business is a discrete practice, while design more broadly is philosophical, definitional and all encompassing.

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