Natural Condoms

Van Mensvoort
May 28th 2009

natural condom

Nature is a terrific marketing tool and corporations know this. When having to choose between eighteen different types of condoms, I am intuitively drawn towards the one with the word ‘natural’ on the packaging, thereby omitting the contradictory fact that condom-use in itself can hardly be called natural.

But who cares? Marketing nature is not about nature as much as it is about enforcing certain qualities of products in the minds of consumers. Somehow the natural reference provides us with a familiar feeling of recognition and trust. 'Nature' is perhaps the most successful product of our time.

Related post: Biomimicmarketed Strawberry Juice, Re-Nature, Green Electricity, Shopping Three, Animal Sweaters, Branded butterfly wing.

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Instant Anxiety Cures
Posted 10/10/2010 – 01:43

...it's only natural. ;)

Should men be able to give birth to children?


Joyce Nabuurs: To me this question seems to be a logical next step in the emancipation movement of the past century. More and more women entered the workspace, but the responsibility for pregnancy and childrearing remained female.

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