Natural Condoms

Van Mensvoort
May 28th 2009

natural condom

Nature is a terrific marketing tool and corporations know this. When having to choose between eighteen different types of condoms, I am intuitively drawn towards the one with the word ‘natural’ on the packaging, thereby omitting the contradictory fact that condom-use in itself can hardly be called natural.

But who cares? Marketing nature is not about nature as much as it is about enforcing certain qualities of products in the minds of consumers. Somehow the natural reference provides us with a familiar feeling of recognition and trust. 'Nature' is perhaps the most successful product of our time.

Related post: Biomimicmarketed Strawberry Juice, Re-Nature, Green Electricity, Shopping Three, Animal Sweaters, Branded butterfly wing.

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1 comment

Instant Anxiety Cures
Posted 10/10/2010 – 01:43

...it's only natural. ;)

What is your view on the coronavirus?


Ine Geevers: #YesNaturally was about co-evolution and partnership. How to become friends with o.a. bacteria, microbes and viruses. Because yes, they can be deadly and vital at the same time.

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