Natural Condoms

Van Mensvoort
May 28th 2009

natural condom

Nature is a terrific marketing tool and corporations know this. When having to choose between eighteen different types of condoms, I am intuitively drawn towards the one with the word ‘natural’ on the packaging, thereby omitting the contradictory fact that condom-use in itself can hardly be called natural.

But who cares? Marketing nature is not about nature as much as it is about enforcing certain qualities of products in the minds of consumers. Somehow the natural reference provides us with a familiar feeling of recognition and trust. 'Nature' is perhaps the most successful product of our time.

Related post: Biomimicmarketed Strawberry Juice, Re-Nature, Green Electricity, Shopping Three, Animal Sweaters, Branded butterfly wing.

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1 comment

Instant Anxiety Cures
Posted 10/10/2010 – 01:43

...it's only natural. ;)

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Koert van Mensvoort: The virus makes us aware of other lifeforms with other perspectives, desires and needs. It also teaches us that we are one humanity. These viral invaders don’t discriminate on the basis of nationality, race, income, social status, political or sexual preference. We are together and must work together to overcome. Stay safe.

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