Meet A.T.R.E.E.M. (acronym for Automated Tree-Rental for Emission Encaging Machine), a device that compares daily activities, energy and products to the growth of a tree.
"From an ecological perspective, CO2 is a byproduct of the living, either directly or indirectly. From the economic perspective, CO2 may become the world's largest commodity market. What do we consider the price of our own byproducts?
This project aims to criticise the carbon trading system as well as raise awareness of how good we are at destroying the planet."
"The user interface of A.T.R.E.E.M. shows the intangible CO2 in term of gram and how long does the tree take to offset that amount. i.e. 10 minutes on tube journey emits about 350 grams of CO2 and the tree takes 2 days 10 hours to offset that amount. This way the user can imagine how good they are at leaving waste to the planet."
Measuring tape for children.