Crowdsourced drink

Van Mensvoort
October 25th 2009

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Remember the days when the flavor of a fruity drink was simply connected to an apple, orange, strawberry, kiwi, or perhaps – if you felt really exotic – an acai berry? Nowadays we quench our thirst with hyperreal beverages that serve us engineered tastes like Green punch, Wild ice zest berry, or Power-C Dragon fruit.

The Vitaminwater brand is moving to the next level by crowdsourcing its upcoming flavor. Fans are invited to collaborate on the design of their new drink. The design contest is organized through the launch of a Flavorcreator application on Facebook (watch out: you will have to let it pull your profile information, photos, your friends' info, and other content for the app to work). Vitaminwater enthusiasts got the opportunity to name the flavor, write the bottle copy and design the label via a contest with the winner or winning team receiving a $5,000 prize from Vitaminwater. The result will be available in stores from March 2010.

We applaud this democratization of hyperreal flavors – if it the drink is designed anyway, why not let the customers have a say – and are now anticipating the first crowdsourced piece of fruit.

Via Coolhunting. Related: Organic Coke, Hyper Fruit, Why are carrots orange? Its political, Little Trees – Smells to refresh your car, Biomimicmarketd strawberry juice, Food design in the 21th century.

Share your thoughts and join the technology debate!public: 1

2 comments

Koert van Mensvoort
Posted 26/10/2009 – 20:49

Ok Wha, you got me there. The full name of the flavor is "power-c dragonfruit." Ive changed that now.
http://www.vitaminwater.co.uk/en_GB/pages/power-c/powerc_flavor.html

wha
Posted 26/10/2009 – 16:18

Umm, dragon fruit is a real fruit..
it's crazy

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