The naturalness of travelling with a Jeep

Van Mensvoort
October 14th 2009

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GPS is not the most easiest product to advertise. Jeep uses biomimicmarketing to bring the message across. In this advertising campaign an iconic arrow is comprised by images of animals herding. From birds flocking to elephants roaming. We lead you the way.

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jeep 2

Via Coolhunting. related post: New species from Jeep, Five strategies of Biomimicmarketing.

Share your thoughts and join the technology debate!public: 1


Posted 26/10/2010 – 00:15

I like this kind of system gps that works with the Jeep, because is something new and useful too

Koert van Mensvoort
Posted 21/10/2009 – 03:56

Hence, a discussion on whether "the birds, the elephants, and the dears are no longer able to ‘walk their way" isn't relevant, as the post is not about the animals depicted, but about the fact that they are shown in order to sell a gps system. Simply another piece of evidence in our argument that corporations are regulary using images of nature to market their products. Don't you think it is relevant – and fun – to collect them on the blog?

Koert van Mensvoort
Posted 21/10/2009 – 03:45

@Martijn: This campaign by Jeep is another example of biomimicmarketing (using images of nature to market a product), which is a relevant theme within the next nature debate, as it visualizes how a certain, rather one sided positive, view on nature is promoted by corporations in order to sell products.
Since it is the goal of this website to re-investigate our concept of nature, it seems only relevant to consider how the established view on nature (as something pristine, harmonic, inherently good and untouched) came in to being. Biomimicmarketing seems to play a role here, hence is should be featured on this blog.
Sometimes, I get the sense you are too purist and merely judge whether examples in posts are next nature themselves, rather than whether they are good contributions to the discussion on next nature. Please try to stay sharp on your critique.
See also, the essay on biomimicmarketing.

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