Coca-Cola© succeeds in what most NGO's try to achieve: getting the goods to the poor in
the 3rd world Africa. For most people there, a Coke is easier to get and cheaper than a bottle of drinking water. One might say that we shouldn't encourage them to drink that much Coke, but we can also use the system. Colalife© aims to use the efficiency of the Coca-Cola distribution chain to ship medicines to the places that need them. Parasiting on the crates of Coke, the containers fit perfectly in the spaces unused.
What is your view on the coronavirus?
Koert van Mensvoort: The virus makes us aware of other lifeforms with other perspectives, desires and needs. It also teaches us that we are one humanity. These viral invaders don’t discriminate on the basis of nationality, race, income, social status, political or sexual preference. We are together and must work together to overcome. Stay safe.Comment