Pimp My Planet

Van Mensvoort
December 21st 2009

"We live in a time where everything or everyone can be upgraded or ‘pimped'. After the worldwide acceptance of plastic surgery, it was time to subject our worldly possessions (Pimp my Ride) and digital identities (Facebook) to an esthetical and/or functional upgrade. So it's likely that eventually everything will be pimp-able. Even our own planet."

The PIMP MY PLANET video, created the good people of Studio Smack, explores the possibilities of redesigning our planet according to ideals or aesthetic values. It is the wet dream of every modernist – I bet Mondriaan would have liked this – and then you wake up and realize that maakbaarheid is never finished and with every attempt to cultivate nature, a next nature arises that is wild and unpredictable as ever.

Related: If the implications of Global Warming were fair, Fight climate change, hack the planet, Ancient Man impacted environment already, Doggerland – mapping a lost world, Unfolding the Earth.

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Should men be able to give birth to children?

Koert van Mensvoort: Is the artificial womb frankenstein-like symbol of (male) engineers trying to steal the magical womb from women? Or… is it a feminist project and needed to reach through equality between the sexes? I personally lean towards the latter. To me it feels like progress if a girl can tell a guy to carry the womb for a change.

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