Pimp My Planet

Van Mensvoort
December 21st 2009

"We live in a time where everything or everyone can be upgraded or ‘pimped'. After the worldwide acceptance of plastic surgery, it was time to subject our worldly possessions (Pimp my Ride) and digital identities (Facebook) to an esthetical and/or functional upgrade. So it's likely that eventually everything will be pimp-able. Even our own planet."

The PIMP MY PLANET video, created the good people of Studio Smack, explores the possibilities of redesigning our planet according to ideals or aesthetic values. It is the wet dream of every modernist – I bet Mondriaan would have liked this – and then you wake up and realize that maakbaarheid is never finished and with every attempt to cultivate nature, a next nature arises that is wild and unpredictable as ever.

Related: If the implications of Global Warming were fair, Fight climate change, hack the planet, Ancient Man impacted environment already, Doggerland – mapping a lost world, Unfolding the Earth.

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What is your view on the coronavirus?

Siri Beerends: I really embrace the idea that viruses can teach us a lesson in modesty. It is necessary that our position as the dominant species on the planet is being challenged. I also agree that it is a mistake to think that we are becoming Gods. But unfortunately, this is actually what is happening now. Corona doesn’t teach us to be modest, it teaches us how we can -as quickly as possible- go back to business as usual: saving our capitalistic economy.

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