"We live in a time where everything or everyone can be upgraded or ‘pimped'. After the worldwide acceptance of plastic surgery, it was time to subject our worldly possessions (Pimp my Ride) and digital identities (Facebook) to an esthetical and/or functional upgrade. So it's likely that eventually everything will be pimp-able. Even our own planet."
The PIMP MY PLANET video, created the good people of Studio Smack, explores the possibilities of redesigning our planet according to ideals or aesthetic values. It is the wet dream of every modernist – I bet Mondriaan would have liked this – and then you wake up and realize that maakbaarheid is never finished and with every attempt to cultivate nature, a next nature arises that is wild and unpredictable as ever.