Stereotype Packaging

Rolf Coppens
February 23rd 2010

According to the World Health Organization (WHO), unhealthy diet is amongst one of the leading causes of the major non-communicable diseases. Can design encourage people to rethink their relationship with healthy food to gain a balanced diet?

The series of food packaging were created from the observations on personal behaviors. Using the recognizable stereotyping packaging would make people feel more physically and physiologically connected with those daily objects. By giving the good food a little make over, it could contribute the availability of healthy food and encourages people to make a change for their everyday life.


A project by Daizi Zheng

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1 comment

Jurrian
Posted 23/02/2010 – 22:23

The blueberry medicine are back.

What is your view on the coronavirus?


Ine Geevers: #YesNaturally was about co-evolution and partnership. How to become friends with o.a. bacteria, microbes and viruses. Because yes, they can be deadly and vital at the same time.

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