Fat/slim magnifying label

Arnoud van den Heuvel
March 10th 2010

With an optical trick, this German bottle of water is trying to prove its effectiveness for the body. Though drinking water is a necessity for life, the downside of this product is, that it takes approximately 8 litres of virtual water to produce 1 litre of bottled water. Drinking water may look good on the body... The carbon footprint is BIG AND FAT.

Share your thoughts and join the technology debate!public: 1


Posted 06/05/2011 – 08:50

This is stupid! It is impossible to drink tap water in many places in the world because it tastes disgusting or it's dirty. Get a life and find something better to worry about.

Posted 30/06/2010 – 02:12

Manchu- they just said bottled water is bad, not all water in general.

Posted 14/03/2010 – 05:05

So I should stop drinking water because it's bad for the environment. That and eating and breathing (consumes O2, releases CO2). Why not just say it plainly and ask that we all kill ourselves to save Mother Earth.

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