iApple

Van Mensvoort
March 29th 2010

Although most biomimicmarketing strategies are oxymoronic, it is nice to see some people take them full cycle. This Japanese Apple fan found  a way to naturally grow and harvest Fuji apples with the Apple logo on them with a simple sun tanning technique.

A month before harvest Apple logo stickers were glued on the apples and voila! An apple worthy of the attention of Steve Jobs. iApple anyone?

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What is your view on the coronavirus?


Siri Beerends: I really embrace the idea that viruses can teach us a lesson in modesty. It is necessary that our position as the dominant species on the planet is being challenged. I also agree that it is a mistake to think that we are becoming Gods. But unfortunately, this is actually what is happening now. Corona doesn’t teach us to be modest, it teaches us how we can -as quickly as possible- go back to business as usual: saving our capitalistic economy.

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