Shell Logo Evolution

Van Mensvoort
March 19th 2010

Corporate logos constantly have to adapt in order to survive. In the case of the Shell oil company this results in an image that ironically resembles the ones we know from the biology classes.

Still one wonders how the biomimicmarketing of the seashell came into existence. The reason is rather straightforward: "The word 'Shell' first appeared in 1891, as the trade mark for kerosene being shipped to the Far East by Marcus Samuel and Company. This small London business dealt originally in antiques, curios and oriental seashells."

Perhaps in due time, when all the oil is gone, the multinational could return to selling antiques, curios and oriental seashells again. No?

Via Shell History.

Share your thoughts and join the technology debate!

 

Comments are members only. Login to your account and join the technology debate.

LOGIN
Not a member? Join us

maurice b
Posted 21/03/2010 – 13:57

haha
the logo more and more changes into a rising sun.
solar power the next step? sustainable energy? I doubt it. But I'm curious anyway what the next logo will look like.
A green shell?

Should men be able to give birth to children?


Koert van Mensvoort: Is the artificial womb frankenstein-like symbol of (male) engineers trying to steal the magical womb from women? Or… is it a feminist project and needed to reach through equality between the sexes? I personally lean towards the latter. To me it feels like progress if a girl can tell a guy to carry the womb for a change.

Join us!
Already a member? Login.