Kapitaal

Van Mensvoort
April 5th 2010

So you thought augmented reality is something new? Guess you are so attuned to the already existing augmentation of reality that you don't even notice it anymore. The short film Kapitaal gives you a clear impression of the enormous amount of visual stimuli that plague us every day. Due to the immense scale of the visual bombardment, the commercial effectiveness has become utterly dubious.

Created by the wondrous Studio Smack.

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Koert van Mensvoort: The virus makes us aware of other lifeforms with other perspectives, desires and needs. It also teaches us that we are one humanity. These viral invaders don’t discriminate on the basis of nationality, race, income, social status, political or sexual preference. We are together and must work together to overcome. Stay safe.

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