Dutch start Hunting again thanks to Supermarket Soccer Mascotte

Teun Castelein
July 7th 2010

In Holland people go crazy for soccer, especially now that the national team has reached the World Cup final. We gather everything that's orange – our shirt color – as the ultimate solidarity to our players. Companies know this, and start handing out all kinds of stupid gifts to draw attention to the customers. Cause if it's orange, we wanna have it, how useless or dumb, orange at soccer days is like gold.

Dutch Supermarket Albert Heijn is one of the main players in the field of funny orange trumpery. For every 15 euro you spend at the store you receive a 'Beessie' mascotte (see photo). But nothing you could do with it till now. Anglers found out it's very usefull to catch fish. On several websites people are showing their catch with the 'Beessies' from the supermarket. There are competitions to catch the biggest, the most. And more important it's addictive! Everybody wants to try cathing fish with Beessies.

Recently the supermarket send out the news that they are out of Beessies, "thanks to popularity". But I don't believe them. I think they still have Beessies, but noticed a decrease of fish sales. And they end the successful campaign out of fear for a long lasting decrease. Presumably, the retailers are afraid the Dutch get the hang of hunting again. Go Holland Go!!

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