Matt Ridley – When Ideas have Sex

Van Mensvoort
July 15th 2010

At TEDGlobal 2010, author Matt Ridley argues how, throughout history, the engine of human progress has been the meeting and mating of ideas to make new ideas. According to Ridley, it is not important how clever individuals are, what really matters is how smart the collective brain is. Resistance is futile.

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6 comments

Ehsan Baha
Posted 10/08/2010 – 08:22

P.S. This is what Matt Ridley's new book is about:
http://www.youtube.com/watch?v=lOQGiveUxf8&feature=player_embedded
A bit exaggerating perhaps ;)

Ehsan Baha
Posted 10/08/2010 – 07:27

Very interesting research! It is refreshing to see things from this perspective for someone like me who likes investigations about 'change of meaning' and 'identity'. Roberto Verganti has done interesting work by defining design driven innovation btw.
@ Koert: Just like the milk-supermarket example. Also the word 'album' (collection of songs) when we use music as an example.
@ Martijn: could you please explain why you find this difference fundamental?

Martijn van Mensvoort
Posted 20/07/2010 – 05:29

Thanks Koert. Actually, yes I did watch the complete video but I thought Matt Ridley's story was more about evolution of ideas (and I perceived a fundamental difference between his story and your 'next nature' concept - I think evolution 'flows' in tiny little steps, while next nature evolves with fragmental large steps).
But okay, your answer makes sense - though you didn't even mention the 'stoneaxe' vs. the 'computer mouse' in your initial post... so I guess your (former missing) link made me post my question ;-)
PS. Strange, now I can actually see in your post that the video lasts 16 minutes - did you re-post it?

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Koert van Mensvoort: The virus makes us aware of other lifeforms with other perspectives, desires and needs. It also teaches us that we are one humanity. These viral invaders don’t discriminate on the basis of nationality, race, income, social status, political or sexual preference. We are together and must work together to overcome. Stay safe.

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