BP logo redesign

Van Mensvoort
August 7th 2010

Over the past few months there has been a lot of commotion about the BP oil spill that happened in the Gulf of Mexico. It is considered as the largest offshore spill in U.S. history. Many people think that BP's oil spill is in stark contrast with their biomimicmarketed flower logo, so to show the frustration LogoMyWay made a contest where people can send in their redesigned BP logo with a “more suitable design” (warning: cynicism alert).

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What is your view on the coronavirus?

Siri Beerends: I really embrace the idea that viruses can teach us a lesson in modesty. It is necessary that our position as the dominant species on the planet is being challenged. I also agree that it is a mistake to think that we are becoming Gods. But unfortunately, this is actually what is happening now. Corona doesn’t teach us to be modest, it teaches us how we can -as quickly as possible- go back to business as usual: saving our capitalistic economy.

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