The Banana Gets a Second Skin

Allison Guy
March 31st 2011

We already know that bananas are evidence of intelligent design – by  farmers, not by god.  All commercial crops have been tweaked by the hand of agriculture, but modern bananas reflect perfectly the human need for ergonomics, transportability, and ease of eating.  As can be seen in the grocery store pictured above, postmodern bananas don’t come from a physical location, but from a conceptual one.  Even with the trendy push for sustainability and accountability in food systems, bananas are still from a generic, marketer’s space of ‘the tropics.’

The Del Monte Corporation now brings us further proof that the seedless yellow clones are just about as divorced from nature as a real fruit can get: individually plastic-wrapped bananas.

The company claims that the bags will keep the bananas at optimum freshness, but as any banana-fan knows, a plastic, paper or cloth bag will do the trick of sealing in the ethlyene gases that speed ripening.  Stranger still is Del Monte's claim that the plastic packaging is environmentally-friendly.  Even if the bags inspire people to waste less food, a discarded banana helpfully turns into soil within a few days.

A bag is a bag for a thousand years.

No doubt the standard fruit sticker is too demure for Del Monte.  It still allows the banana, the unbranded food, to be the first thing supermarket foragers search out.  With a brightly colored, single-serving bag, the fruit is finally secondary to the brand.  It may be that one day corporations will engineer their logos and marketing claims right into their foods.  Until then, you'll have to peel your banana twice.

Share your thoughts and join the technology debate!public: 1


Posted 07/10/2011 – 23:04

This is ridiculous! Boycott these twice wrapped bananas, and call Del Monte and tell them why. It's our responsibility as consumers to create demand for environmentally responsible products.

Hendrik Jan
Posted 01/04/2011 – 16:26

It spells: Product of ‘From the Tropics’… Almost as if there exists a corporation that manifactures all things ‘From the Tropics’.

What is your view on the coronavirus?

Siri Beerends: I really embrace the idea that viruses can teach us a lesson in modesty. It is necessary that our position as the dominant species on the planet is being challenged. I also agree that it is a mistake to think that we are becoming Gods. But unfortunately, this is actually what is happening now. Corona doesn’t teach us to be modest, it teaches us how we can -as quickly as possible- go back to business as usual: saving our capitalistic economy.

Already a member? Login.