Sometimes new technology has to bio-mimic old nature to be accepted. In the late 1960s and early 70s, Uniroyal Engineered Products invented the 'nauga' a beast that gives its name to naugahyde. The nauga is fictional; it breathes as much as polyvinyl fabric does. Since the new, cheap material could be perceived as off-putting and artificial, the critter was presented as friendly and cuddly. The species is a vegan dream, willingly shedding their hides several times a year. The last of the naugas live free-range on a ranch in Wisconsin. Though the nauga isn't real, we can still rest assured that chocolate milk comes from chocolate cows.
The Nauga’s Hyde
What is your view on the coronavirus?
Siri Beerends: I really embrace the idea that viruses can teach us a lesson in modesty. It is necessary that our position as the dominant species on the planet is being challenged. I also agree that it is a mistake to think that we are becoming Gods. But unfortunately, this is actually what is happening now. Corona doesn’t teach us to be modest, it teaches us how we can -as quickly as possible- go back to business as usual: saving our capitalistic economy.Comment