Sometimes new technology has to bio-mimic old nature to be accepted. In the late 1960s and early 70s, Uniroyal Engineered Products invented the 'nauga' a beast that gives its name to naugahyde. The nauga is fictional; it breathes as much as polyvinyl fabric does. Since the new, cheap material could be perceived as off-putting and artificial, the critter was presented as friendly and cuddly. The species is a vegan dream, willingly shedding their hides several times a year. The last of the naugas live free-range on a ranch in Wisconsin. Though the nauga isn't real, we can still rest assured that chocolate milk comes from chocolate cows.
The Nauga’s Hyde
What is your view on the coronavirus?
Koert van Mensvoort: The virus makes us aware of other lifeforms with other perspectives, desires and needs. It also teaches us that we are one humanity. These viral invaders don’t discriminate on the basis of nationality, race, income, social status, political or sexual preference. We are together and must work together to overcome. Stay safe.Comment