The Hollywood Megamercial

Hendrik-Jan Grievink
October 20th 2011

Baudrillard wrote that, "Disneyland is presented as imaginary in order to make us believe that the rest is real, whereas Los Angeles [is] no longer real, but belongs to the hyperreal order and to the order of simulation." (Simulacra & Simulation, 1994).

This movieclip of the shoe brand DC is like the Disneyland for adolescent males and takes the whole idea of a commercial to another level. A new genre is presented here, situated in the Simulacra County of Universal Studios: the Megamercial.

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Lisa Mandemaker: Using an artificial womb could lead to more equality between sexes, but also between different family layouts. If men would be able to give birth to children, it would maybe be easier for male same-sex couples to have a child together.

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