The Hollywood Megamercial

Hendrik-Jan Grievink
October 20th 2011

Baudrillard wrote that, "Disneyland is presented as imaginary in order to make us believe that the rest is real, whereas Los Angeles [is] no longer real, but belongs to the hyperreal order and to the order of simulation." (Simulacra & Simulation, 1994).

This movieclip of the shoe brand DC is like the Disneyland for adolescent males and takes the whole idea of a commercial to another level. A new genre is presented here, situated in the Simulacra County of Universal Studios: the Megamercial.

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Should men be able to give birth to children?


Joyce Nabuurs: To me this question seems to be a logical next step in the emancipation movement of the past century. More and more women entered the workspace, but the responsibility for pregnancy and childrearing remained female.

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