The Hollywood Megamercial

Hendrik-Jan Grievink
October 20th 2011

Baudrillard wrote that, "Disneyland is presented as imaginary in order to make us believe that the rest is real, whereas Los Angeles [is] no longer real, but belongs to the hyperreal order and to the order of simulation." (Simulacra & Simulation, 1994).

This movieclip of the shoe brand DC is like the Disneyland for adolescent males and takes the whole idea of a commercial to another level. A new genre is presented here, situated in the Simulacra County of Universal Studios: the Megamercial.

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Siri Beerends: I really embrace the idea that viruses can teach us a lesson in modesty. It is necessary that our position as the dominant species on the planet is being challenged. I also agree that it is a mistake to think that we are becoming Gods. But unfortunately, this is actually what is happening now. Corona doesn’t teach us to be modest, it teaches us how we can -as quickly as possible- go back to business as usual: saving our capitalistic economy.

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