Coca-Cola embraces Organic Coke?

Van Mensvoort
March 11th 2012

Some years ago we studied the heritage of Coca Cola as a health drink and presented a fictional product called Organic Coke. Back in 2008 this was merely a speculative design, created to stir a discussion on the use of natural imagery to market products.

As many people liked the idea of Organic Coke it obtained a certain presence & visibility on the Internet. Apparently some people at the Coca Cola company are now considering to actually bring Organic Coke to the market. At least, if this internal 'Situation Analysis Report' is genuine.

Be Brave, Be Optimistic, Be Different, Be Young, Take care of your BODY, Drink Organic Coke. Admittedly that slogan still needs some work, yet it would certainly be to our delight to see the green cans appearing in the supermarket. Yes, I still want my Organic Coke!

Share your thoughts and join the technology debate!

6 comments

R.J.
Posted 25/01/2014 – 11:12

How bout Coca-Cola Stevea then?

Joachim Scholz
Posted 12/12/2012 – 03:08

Wishful thinking, guys! I am sure that the "organic idea" is floating around at Coca-Cola, but this presentation you attached here is NOT part of this. It more looks like a student project, and not the best one in this case. It basically rips of your idea and throws in some fancy analysis tools without really using them. A real CC presentation would be on a corporate PPT theme, use Nielson research instead of wikipedia, and it also would be top secret.

Clean Popo
Posted 02/12/2012 – 23:58

As an avid Coca-Cola drinker I am very intrigued.

load more

What is your view on the coronavirus?


Koert van Mensvoort: The virus makes us aware of other lifeforms with other perspectives, desires and needs. It also teaches us that we are one humanity. These viral invaders don’t discriminate on the basis of nationality, race, income, social status, political or sexual preference. We are together and must work together to overcome. Stay safe.

Comment
Already a member? Login.