Coca-Cola embraces Organic Coke?

Van Mensvoort
March 11th 2012

Some years ago we studied the heritage of Coca Cola as a health drink and presented a fictional product called Organic Coke. Back in 2008 this was merely a speculative design, created to stir a discussion on the use of natural imagery to market products.

As many people liked the idea of Organic Coke it obtained a certain presence & visibility on the Internet. Apparently some people at the Coca Cola company are now considering to actually bring Organic Coke to the market. At least, if this internal 'Situation Analysis Report' is genuine.

Be Brave, Be Optimistic, Be Different, Be Young, Take care of your BODY, Drink Organic Coke. Admittedly that slogan still needs some work, yet it would certainly be to our delight to see the green cans appearing in the supermarket. Yes, I still want my Organic Coke!

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R.J.
Posted 25/01/2014 – 11:12

How bout Coca-Cola Stevea then?

Joachim Scholz
Posted 12/12/2012 – 03:08

Wishful thinking, guys! I am sure that the "organic idea" is floating around at Coca-Cola, but this presentation you attached here is NOT part of this. It more looks like a student project, and not the best one in this case. It basically rips of your idea and throws in some fancy analysis tools without really using them. A real CC presentation would be on a corporate PPT theme, use Nielson research instead of wikipedia, and it also would be top secret.

Clean Popo
Posted 02/12/2012 – 23:58

As an avid Coca-Cola drinker I am very intrigued.

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Should men be able to give birth to children?


Koert van Mensvoort: Is the artificial womb frankenstein-like symbol of (male) engineers trying to steal the magical womb from women? Or… is it a feminist project and needed to reach through equality between the sexes? I personally lean towards the latter. To me it feels like progress if a girl can tell a guy to carry the womb for a change.

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