Growing Fruit into Its Own “Juice Box”

Allison Guy
May 29th 2012

Brazilian ad agency AGE Isobar spent two years experimenting in order to grow fruits into the shape of Camp's juice boxes. Immature limes, guavas and passionfruit were packed inside of plastic molds. As they grew, they took on the form of a box and the logo of the brand.

The stunt ostensibly goes to show that Camp's fruit juice is all-natural. Though it's only a marketing gimmick, we can still hope for the days that food produces its own packaging – or be content knowing that bananas already do.

Story and images via Design Taxi.

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Should men be able to give birth to children?


Lisa Mandemaker: Using an artificial womb could lead to more equality between sexes, but also between different family layouts. If men would be able to give birth to children, it would maybe be easier for male same-sex couples to have a child together.

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