Growing Fruit into Its Own “Juice Box”

Allison Guy
May 29th 2012

Brazilian ad agency AGE Isobar spent two years experimenting in order to grow fruits into the shape of Camp's juice boxes. Immature limes, guavas and passionfruit were packed inside of plastic molds. As they grew, they took on the form of a box and the logo of the brand.

The stunt ostensibly goes to show that Camp's fruit juice is all-natural. Though it's only a marketing gimmick, we can still hope for the days that food produces its own packaging – or be content knowing that bananas already do.

Story and images via Design Taxi.

Share your thoughts and join the technology debate!public: 1

Be the first to comment

What is your view on the coronavirus?


Koert van Mensvoort: The virus makes us aware of other lifeforms with other perspectives, desires and needs. It also teaches us that we are one humanity. These viral invaders don’t discriminate on the basis of nationality, race, income, social status, political or sexual preference. We are together and must work together to overcome. Stay safe.

Comment
Already a member? Login.