Featured Page #04: The McWorld Map

NextNature.net
June 8th 2012

During the coming weeks, we will present a selection of our favourite pages from the Next Nature book. This week a tool that encourages us to experience local specialties through the lens of a global corporation: The McWorld Map.

Fast-food chain McDonald’s is often seen as an exemplary example of the globalization processes that flatten the world and make things look, feel and taste the same everywhere. Why travel when cities have the same food, coffee and fashion chains? Increasingly, however, McDonald’s offers local specialties. Have a Shrimp Burger in Greece, Teriyaki McBurger in Japan, McKroket in the Netherlands or a Nürnburger in Germany. The dishes show traces of traditional regional cuisines, allowing McBackpackers to get a taste of the world while keeping a safe level of comfort and recognition. Unfortunately, without a franchise, some places (most of Africa, Mongolia, Cuba and North Korea) won’t be able to cater to fast food epicures.

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Featured here are pages 314-315 from the book Next Nature: Nature Changes Along with Us. More information about the book can be found here.

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Should men be able to give birth to children?


Koert van Mensvoort: Is the artificial womb frankenstein-like symbol of (male) engineers trying to steal the magical womb from women? Or… is it a feminist project and needed to reach through equality between the sexes? I personally lean towards the latter. To me it feels like progress if a girl can tell a guy to carry the womb for a change.

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