Selling Rum with Dragons, Berries & Bats

Van Mensvoort
September 16th 2012

We remain startled by the continuous employement of 'natural' images to market products. Bacardi Rum wins the triple biomimicmarketing award with their latest dragon-berry mix. Apparently the marketeers of Bacardi expect the combination of bats, berries and dragons to successfully promote the alcoholic sugar drink.

According to the ingredients list the drink does indeed contains both strawberry and dragonfruit substrates. The bats are missing, however, they're merely added to the marketing mix to metaphorically enforce the association with night live.

Bacardi furthermore recommends to enjoy the drink with ginger ale for a quadruple biomimicmarketing mix of Dragons, Berries, Bats, Ginger and Headaches. Image consumption in the overdrive. Cheers folks!

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