Nano Product: Honest Egg

NextNature.net
October 20th 2012

Do away with dishonest health claims for eggs and uncertain promises of organic, free-range hens. With eggshells that change color according to hormones, medicines, and nutrients, Honest Egg tells you the truth about your food. The color of each egg provides information on animal welfare, as well as how healthy the egg is for you. How much time did the chicken spend outside? How much room did it have? Is the egg rich in vitamins and wholesome fats? For ethical eaters, Honest Egg takes the guesswork out of shopping.

From the NANO Supermarket product collection. Designer: Soroka Grievink. Enabling technology: Genetic engineering. Feasibility: Very low.

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What is your view on the coronavirus?


Siri Beerends: I really embrace the idea that viruses can teach us a lesson in modesty. It is necessary that our position as the dominant species on the planet is being challenged. I also agree that it is a mistake to think that we are becoming Gods. But unfortunately, this is actually what is happening now. Corona doesn’t teach us to be modest, it teaches us how we can -as quickly as possible- go back to business as usual: saving our capitalistic economy.

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