Pantone SkinTone

Rolf Coppens
October 8th 2012

Should made-to-order babies become a reality in the near future, one piece of the design puzzle has been solved now Pantone has release their SkinTone system. Indexing 110 skin tones they might have set a standard to work with. Racists could never be more precise in their practice. Forget about the "skin color" label on stockings and find a Pantone color to match.

The Pantone SkinTone is available here at $89. And there's a really corny Pantone video below.


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Siri Beerends: I really embrace the idea that viruses can teach us a lesson in modesty. It is necessary that our position as the dominant species on the planet is being challenged. I also agree that it is a mistake to think that we are becoming Gods. But unfortunately, this is actually what is happening now. Corona doesn’t teach us to be modest, it teaches us how we can -as quickly as possible- go back to business as usual: saving our capitalistic economy.

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