Back in the old days, we played with a Playmobil® farm. With a farmhouse, two pigs and a chicken, and it was a fair reflection of how the food industry worked. Nowadays small farms are overgrown by factory farming, fattening cattle at breakneck-speed in order to get them ready for slaugther as quickly as possible. Children do not comprehend this. They still believe in the nostalgic image of small peaceful farms, which their toys match – until now!
Tomm Velthuis has made a wooden play set, called "Playing Food", that represents the real food industry. Now, children can breed and fatten around 200 pigs by supplying the required amount of food. The pigs will end up waiting for their time of slaughter in pig sheds that can contain eleven pigs. The set includes felled rainforrest trees and acid rain clouds, as a consequence of the unsustainable meat industry.