Last week a fine selection of in-vitro meat connoisseurs gathered during a 'Meat & Greet' workshop at Eindhoven University of Technology. We exchanged perspectives, shared knowledge and explored speculative design opportunities of In-Vitro Meat with a philosopher, biologist, design students, and a documentary director. Below are some snapshots.
We prepared the Meat & Greet by displaying in vitro meat products designed by students from the TU/e Next Nature Lab.
'Rustic In Vitro' dealt with the idea of 'progressive nostalgia' – a futuristic device that recalls the past.
A philosopher, Cor van der Weele, talked about ambivalence of in vitro meat. Will it help to reduce the ideological gap between vegetarians and meat eaters?
A radio reporter interviewed Koert van Mensvoort regarding in vitro meat.
People tried to find possible design opportunities through a workshop placing in vitro meat products between binary words, for instance familiar-unfamiliar, expensive-cheap, and figurative-abstract. A tagging workshop (top image) tagged words that visually and conceptually related to in vitro meat products.
'Magic Meatballs' were related to words such as friendly and unhealthy.