Meat & Greet Workshop Report

Insoo Hwang
February 28th 2013

Last week a fine selection of in-vitro meat connoisseurs gathered during a 'Meat & Greet' workshop at Eindhoven University of Technology. We exchanged perspectives, shared knowledge and explored speculative design opportunities of In-Vitro Meat with a philosopher, biologist, design students, and a documentary director. Below are some snapshots.

We prepared the Meat & Greet by displaying in vitro meat products designed by students from the TU/e Next Nature Lab.

'Rustic In Vitro' dealt with the idea of 'progressive nostalgia' – a futuristic device that recalls the past.

A philosopher, Cor van der Weele, talked about ambivalence of in vitro meat. Will it help to reduce the ideological gap between vegetarians and meat eaters?

A radio reporter interviewed Koert van Mensvoort regarding in vitro meat.

People tried to find possible design opportunities through a workshop placing in vitro meat products between binary words, for instance familiar-unfamiliar, expensive-cheap, and figurative-abstract. A tagging workshop (top image) tagged words that visually and conceptually related to in vitro meat products.

The Knitted meat and Meat Fruit were tagged as 'female'.

'Magic Meatballs' were related to words such as friendly and unhealthy.

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