Fake-for-Real Fur from Imaginary Animals

Alice Fumey
April 16th 2013

Here's the solution for all you animal lovers who are also fashion lovers: Instead of a depressing campaign about animals killed for their fur, the genius World Wildlife Fund launched a clothes and accessories brand designed by Boudicca, a London designer's collective.

Fur is indeed very fashionable these days, as we could see this winter. But if real fur is a sign of quality to some, it's also a sign of cruelty and waste to others. WWF and Boudicca resolved this dilemma by creating furry clothes from imaginary animals. There is, for instance, fur from the very cute deer-seal "Bamboseal". You can actually buy the fake-for-real furry collection on the Wonder World Fur campaign website. I must say that the design is as appealing as the concept. All fur is certified 100% imaginary.

But one question remains: Doesn't seeing these adorable fantasy animals make us feel as guilty using their fur as the fur from real, live animals?

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Siri Beerends: I really embrace the idea that viruses can teach us a lesson in modesty. It is necessary that our position as the dominant species on the planet is being challenged. I also agree that it is a mistake to think that we are becoming Gods. But unfortunately, this is actually what is happening now. Corona doesn’t teach us to be modest, it teaches us how we can -as quickly as possible- go back to business as usual: saving our capitalistic economy.

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