Over at the New York Times Magazine, there's a fascinating long read about the quest to find the "female Viagra". Calling it Viagra is a bit disingenuous, as these treatments don't necessarily address female sexual response, but desire. Contrary to what evolutionary psychologists have been telling us for years, women grow bored more quickly than men in long-term relationships, and may be more inclined to promiscuity than ever expected. Using pills to flip lust on and off, as we now do with erections, depression, and concentration, would have fascinating ramifications:
"Gaining control of their reproduction in the ‘60s affected not just women’s sex lives but also everything from their social standing to economic empowerment. What might it mean for conventional structures if women could control, with a prescription, the most primal urge? So many things, personal and cultural, might need to be recalibrated and renegotiated, explicitly or without acknowledgment. The cumulative effect of all those negotiations could be hugely transformative, in ways either thrilling or threatening, depending on your point of view."
Read the full story here. Image via She Knows.