In-Vitro Hamburger Sponsored by Google

Van Mensvoort
August 5th 2013

Minutes ago the world's first lab grown hamburger was grilled in London. The cultured beef burger has been engineered by Prof Mark Post, who lived up to the promise he made some years ago.

More remarkable than the look & taste of the burger, which only stood out because it was presented in a petri dish and described by one of the panelist as 'hot', was the revelation that Serge Brin, co-founder of, financed the project.

In the intro video, Brin says that he "likes to look at technology opportunities, where the technology seems like it is on the cusp of viability, and if it succeeds there it can be really transformative." Brin also remarked he realizes "Some people think this is science fiction, it is not real, it is somewhere out there. I actually think this is a good thing. If what you are doing is not seen by some people as science fiction, it is probably not transformative enough."

Whether cultured beef will one day be in our supermarket baskets remains to be seen, but at least today the technology moved from an envisioned to an operational level.  We congratulate Prof. Mark Post with his achievement.


Do you want to know more about the future of meat? We are writing a speculative cookbook of in-vitro meat dishes,  join us on

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Siri Beerends: I really embrace the idea that viruses can teach us a lesson in modesty. It is necessary that our position as the dominant species on the planet is being challenged. I also agree that it is a mistake to think that we are becoming Gods. But unfortunately, this is actually what is happening now. Corona doesn’t teach us to be modest, it teaches us how we can -as quickly as possible- go back to business as usual: saving our capitalistic economy.

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