All-Natural E-nemies

Silvia Celiberti
January 25th 2014

Chemistry teacher James Kennedy sat down to show us that if we speak in terms of good and evil, Mother Nature's products are far sneakier and complex than the lab's. He virtually listed all the ingredients of non-GM fruits (excluding pesticides, fertilizers, insecticides or other contaminants), to reveal 13 E-numbers "naturally" packed in your morning blueberries, together with flavorings and fresh air.

In the supermarket we look for "pure" and "simple", scanning labels for unknown ingredients, trying to identify obscure abbreviations, some of which we are understandably confused by.

It's on food packaging however that the notion of "natural" itself  seems to be the most obscure one: "natural" became merely a convenient term in the advertising language to poke our fear of the future and allure us to indulge in lucrative feelings of nostalgia for the past.

Think of Mark Post burger and the upcoming In-Vitro Meat research. Are you sure you wouldn't give it a bite because it's not "natural"?

Image and story via Motherboard

Share your thoughts and join the technology debate!

 

Comments are members only. Login to your account and join the technology debate.

LOGIN
Not a member? Join us

alfio
Posted 25/01/2014 – 22:31

Soccia!

Should men be able to give birth to children?


Koert van Mensvoort: Is the artificial womb frankenstein-like symbol of (male) engineers trying to steal the magical womb from women? Or… is it a feminist project and needed to reach through equality between the sexes? I personally lean towards the latter. To me it feels like progress if a girl can tell a guy to carry the womb for a change.

Join us!
Already a member? Login.