Corporate Logos Zoology

Alessia Andreotti
June 26th 2014

Inspired by the fact that nowadays people know more brands and logos than names of animals, Dutch artist Gurt Swanenberg created a series of paintings, called Cryptozoology.

These corporate “species” refer to the influence of global branding, highlighting the loss of biodiversity across the planet.

“Cryptozoology means literally ‘study of hidden animals’, it refers to the search for animals whose existence has not been proven. This includes looking for living examples of animals that are considered extinct, or animals whose existence lacks physical support but which appear in myths and legends. The specimens shown here are examples of a surreal view on the influence of our global branding and mass consumerism. A disturbing example of industrial evolution.”

For centuries artists painted trees and clouds because that was the landscape around them, today they remix brands and logo because that is what they are surrounded by.

Cryptozoölogie (specimen 8)


Cryptozoology (Fish skeleton) Oil on panel, wood and glass cabinet

Cryptozoology (Fish skeleton) Oil on panel, wood and glass cabinet


Find more specimens at Gurt Swanenberg 

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What is your view on the coronavirus?

Siri Beerends: I really embrace the idea that viruses can teach us a lesson in modesty. It is necessary that our position as the dominant species on the planet is being challenged. I also agree that it is a mistake to think that we are becoming Gods. But unfortunately, this is actually what is happening now. Corona doesn’t teach us to be modest, it teaches us how we can -as quickly as possible- go back to business as usual: saving our capitalistic economy.

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