Brand Logos Translated into Chinese

Yunus Emre Duyar
February 11th 2015

Logos of global brands are always recognized by everyone. But would you be able to recognize these logos if they were in Chinese? This is the question that drives Mehmet Gozetlik' s, aptly-named Chinatown.


"Chinatown pushes viewers to ask themselves what it means to see, hear, and become fully aware. ‘Chinatown’ also demonstrates our strangeness to 1.35 billion people in the world, when you can’t read Chinese" says Mehmet Gozetlik.

The logos are reconstructed by the artist using neon lights. Some of them are easily recognizable but some of them are challenging without the latin alphabet we are so familiar with.

Logos in Chinese 6 Logos in Chinese 5 Logos in Chinese 4 Logos in Chinese 3 Logos in Chinese 2 Logos in Chinese Logos in Chinese 7

Mehmet Gozetlik is the executive art director and Co-Founder of the Turkish design team Antrepo.

Story via Sploid, images via Behance

Share your thoughts and join the technology debate!public: 1

Be the first to comment

What is your view on the coronavirus?


Ine Geevers: #YesNaturally was about co-evolution and partnership. How to become friends with o.a. bacteria, microbes and viruses. Because yes, they can be deadly and vital at the same time.

Comment
Already a member? Login.