Branded Dreams – The Future of Advertising?

Van Mensvoort
January 9th 2016

Nowadays young children know more brands and logo's than bird or tree species. Advertisements are so present in our environment, it seems our dreams are the last safe and add-free place.

But what happens when advertisers gain the technology to enter our dreams? This animated short by our friends of Studio Smack introduces us in a dream infected by a brand we all know...

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Should men be able to give birth to children?


Koert van Mensvoort: Is the artificial womb frankenstein-like symbol of (male) engineers trying to steal the magical womb from women? Or… is it a feminist project and needed to reach through equality between the sexes? I personally lean towards the latter. To me it feels like progress if a girl can tell a guy to carry the womb for a change.

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