Cosmetics are so widely used nowadays, you could say they became part of a woman’s wardrobe. Everyday many women wear this ‘mask’ of make-up to enhance their facial features or to hide their blemishes, either as a form of self-expression or to meet a beauty standard portrayed by advertising and popular culture. After years of wearing make-up some women feel naked without it. Their sense of identity includes the mask they put on everyday.
Read the entire Next Nature is... series.