Make Toblerone Great Again!

Ruben Baart
November 12th 2016

In the aftermath of the Brexit vote, the political sphere in Britain left the financial markets undecided. Analysts fear over the economic impact of post-Brexit and recently revealed the tumbling value of the pound, leading to the surge of import prices. As a direct result, American chocolate manufacturer Mondelez reduced the weight of its widely popular Toblerone bars in the UK, causing outrage on Twitter.

American chocolate manufacturer Mondelez reduces the weight of its widely popular Toblerone bars as a result of the Brexit vote, causing outrage on Twitter.

In a statement the company explained the changes were needed in order to compensate the higher cost of the ingredients and to avoid to raise the price of its bars. The 400-gram pyramid-shaped chocolate bars are now reduced to 360 grams and the 170-gram bars to 150 grams. The packaging, however, remains unchanged.

American chocolate manufacturer Mondelez reduces the weight of its widely popular Toblerone bars as a result of the Brexit vote, causing outrage on Twitter.

Last month another multinational company, Unilever, announced its plans to raise its prices by 10% in order to compensate the plummeting pound. This could lead to supermarket wars and have disastrous effects on traditional British "delicacies", such as PG Tips and Marmite. For that reason we turn to current events in the US presidential outcome and state: make Toblerone great again!

Source: Dezeen

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