? For pictures of the book launch, head to this page.
We live in a world in which we control the biology of a tomato at such precision, you could think of it as a product of technology, instead of a product of nature. Think about it, from genetics to breeding; a simple tomato isn’t remotely as simple as you might think. Technological advances allow our daily ingredients to be grown bigger, faster and better than ever before.
Conversely, in our world, technology (such as the internet or the financial markets) has grown so complex and omnipresent, though, that it’s developed a natural dynamism of its own, and we need to understand it better.
How natural is nature, really?
We seem to have entered a magical garden that may either take us by surprise and astonish us, or knock us down.
At Next Nature Network, it is our goal to share a richer understanding of nature, and strengthen the connections between the biosphere and the technosphere. We believe that our image of nature as static, balanced and harmonic is naive and up for reconsideration. Where technology and nature are traditionally seen as opposed, they now appear to merge or even trade places.
Nature, in the sense of trees, plants, animals, atoms, or climate, is getting increasingly controlled and governed by man. It has turned into some sort of cultural category. At the same time, products of culture, which we used to be in control of, tend to outgrow us more and more. These ‘natural powers’ shift to another field.
We must therefore aim to make sense of this world and invent a fitting vocabulary by which we can grasp the meaning of things, in order to ensure a liveable existence for the people who come after us by charting a path for the future that’s desirable for both humanity and for the planet as a whole.
We apply the term 'next nature' for this culturally emerged nature.
Forward to nature!
In Next Nature: How Technology Becomes Nature Koert van Mensvoort takes you on an epic exploration through the wonderful world of culturally emerged nature. It shows how the problematic disbalance between nature and technology not only obscures our current view on society, but simultanously hinders the future. The book offers a detailed read on the Next Nature philosophy, alongside timely examples and scientific insights.
Gradually, you'll find an entirely new worldview unfolding that is not only more realistic, but also infinitely creative, optimistic and humane. From wild software to genetic surprises, autonomous machinery and splendidly beautiful black flowers: Nature changes along with us!
Join us for the Dutch book launch on Tuesday 4 June at De Rode Hoed in Amsterdam. Pre-order your Dutch copy here. Note: We are currently working hard on the English translation of the book. Subscribe to our newsletter and we'll keep you in the know!