Generative graphics and organic information design are making their way into the world of the applied arts. For the Max Planck Institute of Molecular Cell Biology and Genetics, Michael Schmitz created software that creates an evolving logo, by following rules of cellular automata. Different logos are being "bred" and then picked by fitness in relation to the parameters or voted for by the employees. The parameters are coupled to certain factors: number of employees = density, funding = speed, number of publications = activity. Every time the logo is displayed on a website as an animated icon or printed out on a letter, it reflects the current state of the lab as a living organism.
via: we make money not art.