Enologix makes software that predicts how a wine will rate in reviews even before it is made. It claims that wine quality can be measured chemically, and a score assessed, much like a wine critic. In order to achieve the high rating, winemakers invest in processes rooted not in agriculture but in biochemical information. Wine making becomes an information science. Care for a nice norisoprenoid anthocyanin blend?
McKenzie Wark wrote the article "N is for Nature" about this in the Next Nature Pocket. Wired Magazine featured an article about Enologix as well.