In the countdown to the Biggest Visual Power Show 2008 in Los Angeles we post some video's of earlier presentations. The Powershow 2003 in Paradiso, Amsterdam had the world premiere of 'the most expensive coat in the world'.

Questioning the meaning of brand value, the coat was created from 7,531 different, lovable brand labels, torn from existing clothing items. The price of € 759,987.20 is the sum of all the cloth prices from which the labels originate. A very different view on recycling indeed.

VOLKSWARE coat - the most expensive coat in the world. By Silke Wawro

Created by Silke Wawro – who also created the Cloth Carpet.

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  • Jen

    Wouldn't that make the entire coat uber itchy? I mean its made completely out of tags?

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