To draw attention to a stand at the publishing house of the Frankfurter Buchmesse, a publisher hired some flies. The paper mini-banners -- attached with self-dissolving wax -- were designed so that a fly could fly with it, but low and for short distances, constantly landing on the visitors.

Via: Related: Branded Butterfly Wings, Robo-fly, Cyborg Insects.

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  • Advertisement soars to new heights while the flies drop out of the air.

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  • Oh man, wait'll PETA hears about this..

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  • In the novel Nymphomation by Jeff Noon, so called 'blurbflies' are not only flying advertisement messages around but they also engage in wars with each other. They scream each other's messenges at each other and eventually attack. Some days, the debris of the blurbwars is so bad that the city is smogged over completely and people have trouble breathing.

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